Are you tired of not getting any interest on your website? Don’t worry, you’re probably not alone. The good news is that there are plenty of things you can do to engage your audience and start getting results.
Your website is a very important aspect of your business. It is your 24-hour salesperson, 365 days a year. It can be extremely useful for promoting your brand and allowing you to find out more information about your customers.
Website traffic
Website traffic is the number of visitors that you get on your website. The traffic can come from many sources, such as search engines, social media, email and many more.
Some forms of website traffic are organic and others may be paid for. For example, a link from a social media advertisement is paid traffic. Find out more about PPC Advertising.
By identifying where your website traffic is coming from, you can see which aspects of your marketing strategy are working well and which aspects may need a little bit of work. There are various tools that you can use to track website traffic.
If you’re struggling to increase traffic then you need to keep reading for plenty of actionable tips to help transform your website and help you reach your goals.
How to get more website traffic
Optimise your content
Optimising your website content to a high standard will definitely help it to be more discoverable online. This will help to drive more relevant traffic to your website.
Before you start looking at your content, you need to conduct keyword research. This will help you hone in on what your business offers. It also allows you to see what your competitors are doing and how their marketing efforts are helping them to propel their businesses.
By using website tracking tools, you can see which terms have been used by people who have ended up on your website. This can be extremely useful. Google Analytics and Google Search Console will help to guide your optimisation.
Once you’ve got a handful of relevant keywords, you should use these in all aspects of your marketing, including social media. This will help you to be found more easily on other platforms too. Use a range of short and long-tail keywords for the most relevant traffic.
Use landing pages
Landing pages are great for engaging specific audience groups. These can be separated in many ways, from interests to where they’re up to in the buying journey. Being able to send users to specific landing pages allows you to make the process more personal, which many users like.
Social media is a great way to send users to relevant landing pages, which may include information on new products or promotions.
Make sure you create content that’s high-quality
Creating content regularly is great, but if it doesn’t provide any value, then it’s likely that it won’t help to improve traffic. While more people may visit your site, the bounce rate will become higher if they decide they aren’t engaged with the content and end up leaving the site.
If you’re not sure where to start with your content, you should consider answering a frequent customer question or finding a solution to a common problem. This can help to build brand trust as it shows that you know what you’re talking about. Aim for one blog post every couple of weeks if you want to drive traffic to your website. You can also promote blog posts to your social media followers.
Unique content is great for search engines, and there are other steps you can take to boost your content optimisation, such as adding meta descriptions and optimising site images.
Utilise paid ads
Paid advertising has become very popular and is a great way to drive traffic to your website. It helps you get results quickly. Of course, the website will need to be engaging and have a good user experience for you to receive the best results. Otherwise, your target audience may enter your site and quickly leave as it doesn’t offer them what they want.
You can advertise directly on search engines through Google Ads. This means that your website will appear before others with the word ‘AD’ next to it. For this process, you bid on the most relevant keywords for your business and decide how much you are willing to pay for the search engines to display your website as an ad. Each time your website is clicked, you will pay a small fee. Pay-per-click advertising can have a great ROI.
You can also utilise PPC ads on social media. This allows you to select specific audiences to target with your content and pulls your digital marketing strategy together.
Don’t forget about the locals!
It’s very common for companies to want to advertise their business further afield, and we get it. One way you can boost your website traffic is by keeping things a little more local while also branching out nationally.
The increase in voice-activated devices has meant that there has been a sharp rise in people searching for ‘… near me’. This means that people might be searching for your products or services, but because you don’t optimise locally, you’re not showing up!
There are so many simple ways to incorporate local SEO into your strategy, such as working on your Google Business Profile and further optimising your content.
Website links
If you want to show Google that your content is relevant and, therefore, hopefully, rank higher on the search engine results pages, increasing your chances of traffic, then you need to use a linking strategy.
Various types of links can be used, including internal links, external links and backlinks.
Internal links are used only within your website and help to show that your content is relevant and flows together nicely.
External links are from your website to another and show that your site adds value. These links tend to be used as sources for statistics and facts. Ensure that you only link to relevant websites when driving traffic.
Backlinks are from an external source back to your website. They may also be labelled as referral traffic. When these come from reputable websites, they show the search engines that your website can be trusted as well. If they come from spam websites, it can have the opposite effect.
You should also ensure that you fix broken links, as these can frustrate website visitors.
Use email marketing campaigns to drive traffic to your website
Email marketing is one of the most powerful tools for businesses and often provides a great ROI. When using email marketing, it’s important to use links to show users where you’d like them to go.
You can select specific audiences that you wish the email to be sent to, increasing your chances of reaching the right people. Email is so effective as people have chosen to join your mailing list and receive the emails.
Many businesses choose to send out weekly newsletters, and others send them out as and when they think they are necessary, for example, when they have a new product to launch or something similar.
Quick tips for increasing traffic
- Consider collaborating with other businesses – guest posts may be helpful!
- Use your social media platforms and stay consistent
- Build an online community – social media is great for this!
- Work on a PR strategy
There are so many simple ways to drive more traffic to your website, whether it’s paid or organic.
At Complete Dubai, we are passionate about helping businesses reach their full potential online. Do you need support with your marketing strategy? Contact our friendly team today to see how we can help.