Social media is a fantastic marketing tool for your business, and there are many benefits to using it. In this blog, we’re letting you know some tips, tricks and tactics for your social media strategy.
Why use social media for your business?
Increase brand awareness
One of the most significant benefits of social media is its ability to build brand awareness. By creating engaging content on a regular basis, you can really get your brand out there. Social media allows more people to learn about your brand because your followers are able to share your content easily.
It’s free to create social media strategies
There aren’t many things that are free, so when they are available, you should definitely make the most out of them! Social media can be used without spending a penny!
However, it’s no secret that you’re likely to reach more potential customers by boosting your posts or paying for social media advertising.
Target your audience with social media marketing strategies
It can be difficult to target the exact audience you want when it comes to marketing, but social media can help you with this. When boosting your social media posts, you can select specific audience personas to target. You can choose from targeting options such as age, location, job title and more.
Use analytics on social media channels
Social media platforms give you access to analytics showing you how your content is performing. This can be extremely helpful and allows you to continue creating content that your audience actually enjoys.
It’s quite likely that you’ll notice patterns regarding which content your followers enjoy and which content they don’t tend to engage with.
Increase engagement
In addition to building awareness around your brand, social media is a great way to increase engagement. High levels of engagement on social media can show the algorithms that your content is valuable and sparks people’s interest, resulting in more people seeing your posts. Read our blog on reasons to use social media for your business.
Tips, tricks and tactics for your social media strategy
When it comes to social media, it’s worth taking some time to ensure that you are doing it right and targeting your ideal audience.
Understand your audience
Before you begin making a plan for your social media strategy, you need to have a good idea of who your audience is. Consider the types of people who buy from your business and engage with your brand online.
When it comes to your marketing, you might find it helpful to create audience personas. Consider their age, gender, location and lifestyle. If you choose to focus on social media marketing, you can use all of these elements to target your content towards a specific audience.
Collaborate with others to reach your social media marketing goals
Collaboration has become much more popular in recent years, and platforms have made it much easier for businesses. Facebook and Instagram now allow for collaboration posts, where the post is shared across multiple accounts.
Additionally, you can host live sessions on Instagram and invite other brands to join you on the live session. Starting a live session on Instagram sends a notification to all of your followers to encourage them to view the content.
You can even look into influencer marketing to increase follower growth and your brand’s visibility. Be sure to work with reputable influencers to improve your brand image.
Create a social media content calendar
Having a content calendar for your social media marketing strategy will definitely help you keep your target audience engaged as you can plan ahead. A simple content calendar can outline the type of content you plan to post, such as a static post, carousel, or reel. You should also outline the date and time it will be posted.
Share the social media calendar with the team so everyone knows what’s going on. They can even add their own ideas for social media posts.
Create high-quality content with purpose
Posting content regularly is great, but you should ensure that there is meaning behind it if you want it to be truly effective. You’ll know from experience that you’re more likely to interact with content that provides you with something.
There are various types of content that you might choose to post, such as informative content and entertaining content. For the best results, you should include a combination of content types; otherwise, your brand can come across as too sales-heavy.
Show your human side within your social efforts
People prefer faces to brands, so make sure you share some personality when it comes to your social media strategy. Perhaps you can get the rest of the team involved to jump on social media trends. This is sure to provide some entertainment factor when it comes to your marketing. People will love seeing behind-the-scenes content within your social media marketing strategy.
You can even share helpful tips with your audience, which adds more value to your content and keeps people engaged.
Optimise your schedule for a strong social media presence
You don’t need to post on your business accounts every day, as it can feel like content overload for your followers. Instead, post twice or three times a week, sharing a variety of content.
Don’t forget that you can also take advantage of the Stories feature on social media platforms.
When it comes to optimising your social media schedule, look into the best days and times to post. As you grow your page, social media platforms will offer insights into when your page will likely receive the highest engagement. These times might be different for each platform, which is why it’s helpful to have a social media marketing plan and utilise social media analytics.
Repurpose content
You’ve worked hard on your old content, so you shouldn’t just leave it to sit there. Instead, repurpose it, update it with more current figures and re-share it! Sharing things like blogs on social media is a great way to drive traffic to your website and show that you are an expert in your industry. It’s also a great way to bring your digital marketing strategy together.
We hope these tips, tricks and tactics for your social media strategy have been useful. Our dedicated team can provide valuable insights, create engaging content and help you produce impactful social media marketing campaigns. We can also support you with lead generation and more.
Do you need support with your social media strategy? Contact our friendly team today to see how we can help you propel your business using social media.