Maybe you’re new to the world of digital marketing, or perhaps you want to learn more about some specific areas. Either way, we’re here to help. In this blog, we’re answering the question, what are the benefits of backlinks?
What is a backlink?
Firstly, we’ll explain what a backlink actually is. A backlink is a link from one website to yours. This means that users on one website will be able to easily visit yours by simply clicking the link.
There are many instances where a backlink would not be appropriate, for example, to link to a competitor’s website. Additionally, you should always ensure that your backlinks come from reputable and trustworthy websites. Gaining backlinks from spam websites can have a negative impact on your website’s performance on the search engines.
What are the other types of links on a website?
- Internal link: a link from a page on your website to another page on your website
- External link: a link which takes users away from your website to another
- Backlink: a link from another website that brings users to your website. This type of link building can also be known as referral traffic, incoming links and inbound links.
- Nofollow links: a link which is tagged so that search engines do not pick it up. This means that it does not impact the ranking of search results.
Why are high-quality backlinks so important?
Backlinks are important for many reasons, with the most important being your search engine optimisation (SEO). We’ll let you know more about the benefits later in the blog.
It’s important to note that backlinks can vary in how valuable they are. For example, receiving a backlink from a larger, more authoritative website will benefit you more than backlinks from smaller websites. While these smaller websites may still help, it really is about quality over quantity regarding backlinks.
You should work on all aspects of link building on your website and ensure that broken links are fixed.
Where can you focus on link building?
You can complete link-building campaigns anywhere on your site and elsewhere. Here are some examples.
- Web page
- Website footer
- Blog post – you could guest post on another website
- Web directories
Be aware that link placement is an important part of your backlink SEO strategy.
What are the benefits of backlinks?
There are so many benefits of increasing the number of SEO backlinks you have to your website. Here are just a few.
Drives traffic to your website
Backlinks help drive more traffic to your website, which means more people see the products and services you offer. This can really help you expand your reach and even generate more sales! Find out more about our web design and development.
Increased domain authority
Google uses backlinks as a signal to determine how authoritative and trustworthy your website is. There are other elements that affect this, such as the age of the domain. The older the website, the more authority it has with the search engine.
This highlights the importance of gaining backlinks from reputable websites rather than spammy sites. These lower-quality websites will actually have a negative impact on your website’s ranking position. It’s important to try to create links from relevant sites.
Better user experience
Having a high-quality linking strategy on your website leads to a much better user experience. This means that users will be more likely to stay on your website, lowering your bounce rate and, therefore, improving your search engine optimisation.
Your website’s user experience is very important, and you should follow guidance on how to achieve a positive experience, such as having a responsive website and optimising all elements.
Social proof
Having larger companies link to your website helps build social proof for your business. Users will trust your website more if they arrive at it from a larger, reputable company’s website. It’s important to build social proof for your business, and social media can help with this, too.
Increased brand exposure
As a business owner, we’re sure that you want to get your business in front of the right people, and working on a backlinking strategy can definitely help you with that. By working with our digital marketing agency, you can increase your brand’s exposure and reach your marketing goals.
Link building helps to improve search engine rankings
All of these benefits of backlinks combined will help to improve your search engine ranking. Google and other search engines use a range of signals to determine where websites will be placed on the search engine results page. There are many things you can do to improve your ranking, and we can help.
SEO is a long-term strategy for improving your search ranking. Our team of SEO experts will work with you to assess your goals and implement the best methods for achieving them.
We hope this blog has been helpful regarding link building with quality backlinks. Are you ready to boost your website’s ranking position? Then get in contact with us to find out how we can help you.