Social media is an excellent tool for many reasons, and lots of adjustments have been made over the years to support businesses utilising various social media platforms. In this blog, we’re letting you know 7 reasons to use social media for your business.
Social media options
There are many social media platforms that you can use for business, and here are some of the most popular social media platforms.
- X/Twitter
All of these platforms have varying user demographics, which means some may work better for your business than others. It’s important to note that you don’t need a presence on every platform to succeed. It’s better to be posting valuable content consistently on fewer platforms.
Before you get started, you’ll need to do some research into each platform, what they offer and who uses them the most. For this to be successful, you should understand your business’s target audience well. This will help to guide your content strategy.
More recently, video content has become more popular on social media, which has led to businesses utilising platforms like YouTube and TikTok more. If you plan to create advertisements on social media, looking into what each platform offers before setting up a business profile is worthwhile.
How many people use social platforms?
There are approximately 5.35 billion internet users worldwide, of which 5.04 billion are also social media users. This means that a large portion of the world’s population uses social media, and you can reach them just by having a social media presence.
Reasons why you should use social media marketing for business
Builds brand awareness
Social media channels are very useful for helping you to build brand awareness. You can easily post a range of content that can be shared far and wide. The more people that see your brand online, the more chance you have of enticing potential customers. Building brand awareness also helps to build customer loyalty.
It helps you target the right audience
You must have a good understanding of your target market when you begin using social media. Utilising the right platforms allows you to target the right audience when it matters most. Many social media platforms offer useful insights into when your followers or audience are most likely to be using the platform. This means you can schedule your content to reach them when they are active.
Allows for the use of social media ads
You can still achieve a lot on social media by using free features, but if you want to increase your reach even further, you can look into social media ads. Social media paid campaigns are easy to set up, and you can choose your own budget and timescales. This helps you to stay in control and means that you can adapt your social media strategy where necessary.
As with all types of advertising, it’s crucial that you conduct careful planning and continue to monitor your campaigns. Without taking these steps, you can end up spending lots of money for little in return. We can support you with all online advertising, saving you time and helping you maximise your ROI.
Social media marketing ads will allow you to track metrics such as click-through rates, which can mean more traffic to your website. Other tools like Google Analytics can also help with this. Read our blog on why you need to track your website analytics.
Allows you to share a variety of content in your social media strategy
When using social media, you can utilise a range of content types. Here are some examples of compelling content types you might want to consider.
- Videos/Reels
- Image posts
- Carousels
- Stories
- Documents
Some of these content types may perform better on specific platforms, but you can experiment with them and build your content strategy. Social media marketers should share a variety of content to keep their audience engaged.
It enables you to build connections
Social media is a fantastic tool for networking with other businesses or business owners. Personal branding has become very important in recent years and can help to build your business’ online marketing strategy.
Allows you to be personal
Social media is a great way to add a bit more personality to your brand. You can do this in many ways, such as by posting a behind-the-scenes tour, sharing hints from employees and more. Many consumers prefer to work with brands that have a personal element, as it helps to build trust and social proof.
Complete competitor analysis easily
Being on social media allows you to understand your industry better online. You can conduct market research by looking into the types of content that your competitors and other brand accounts are using and what works well. This can help to influence your own strategy.
Tips for using social media for business
Here are some of our quick tips for using social media for your business.
- Post relevant content consistently – this will support the customer journey to your website
- Ensure that your branding is consistent across platforms to build a brand identity
- Share a range of content types
- Engage and interact with your audience directly
- Don’t just hard sell – make it fun too – user-generated content can help with this
- Share your success stories – these can include customer feedback from online review sites
- Build a content calendar
- Conduct social listening on each social platform
- Consider your marketing costs
We hope this blog has been helpful regarding 7 reasons to use social media for your business. There are so many benefits to having an effective social media presence. We offer high-quality social media management services, where we can help you establish your social strategy and create engaging content. Contact us today for more information.