Digital marketing trends are always changing, which means you have to be ready to adapt. This can be tricky when you’re trying to run a business at the same time, so many people seek the advice of a digital agency. In this blog, we’re letting you know what to expect from digital marketing in Dubai 2024.
2024 is set to be a year full of opportunities for businesses when it comes to marketing. If you haven’t started working on your online presence yet, then it’s definitely time to.
If you’re not sure where to start, why not get in touch with our digital marketing experts in Dubai? We’ll work closely with you to establish your goals and create a suitable marketing plan for you.
What you can expect from digital marketing in 2024
A rise in artificial intelligence
It will likely come as no surprise that artificial intelligence (AI) is set to continue rising in popularity. Over the last couple of years, we have witnessed so many advancements in the world of artificial intelligence.
In 2024, this is only set to continue with many businesses integrating AI to improve their customer’s experiences. When used correctly, AI can be very useful in providing insights into your customer’s behaviours.
It’s vital to remember that AI should be used as a supporting tool and not solely relied upon. There is no replacement for human creativity and intelligence.
More personality from brands
Similarly to digital marketing, consumers are often changing. This means that brands must continuously adapt to meet their needs. In recent years, consumers have often stated their preferences from brands. One common theme is that consumers enjoy seeing behind-the-scenes content from brands. Social media is a great tool for this, as you can use stories and other content types to show consumers more personal content.
Sharing content such as this means that consumers are likely to trust your brand more as they get more of an idea of the personalities within your company.
Different search preferences
Over the years, we’ve witnessed many changes in search preferences. For the last few years, we’ve certainly seen a rise in the number of people using voice search. People tend to use this out of ease.
Of course, changing preferences means that you must adapt. Search engine optimisation (SEO) is a large area of digital marketing that is frequently updated. If your target audience is primarily using voice search, you need to adapt your content. Otherwise, you may find that your website drops further down the search engine results page.
Augmented reality and virtual reality (AR & VR)
Many brands have started incorporating AR and VR into their digital marketing practices. We’ve seen brands allow you to try on clothes virtually, display impressive tours of showrooms and more.
These experiences can help consumers make purchasing decisions faster as they have another reason to trust your services and products. These digital strategies can be used across many business types to improve the customer journey.
Alterations to data privacy
Data privacy is important in Dubai and all over the world. As technology works to gain access to more data, the regulations are being more prominently outlined for businesses collecting the data.
One key consumer preference when it comes to data processing is transparency. This is set to be a very important factor in 2024.
Influencer marketing
Dubai is an extremely popular spot for influencer marketing, and this is set to continue in 2024. When integrating influencer marketing into your strategy, you must ensure that it is authentic. Without authenticity, you will struggle to encourage consumers to trust your brand. Ensure that you follow all of the regulations and guidelines for influencer marketing.
Planning for digital marketing in 2024
We hope you’ve found this blog helpful on what to expect from digital marketing in Dubai in 2024. This year is sure to be an exciting one, filled with adaptations and new technological advancements. Are you ready to take your Dubai business’ digital marketing to the next level? Contact our friendly team today.