SEO is a great way to improve the online visibility of your business website. It is a long-term digital marketing strategy that can yield impressive results when done correctly. In this article, we’re looking at why SEO is important.
What is SEO?
SEO stands for search engine optimisation. It essentially means optimising your website for search engines. SEO is all about increasing the levels of organic traffic to your website. There are different options for SEO, including on-site SEO and off-page SEO.
Search engines, like Google, are becoming more clever, meaning that they will reward content that is written for humans rather than the search engine. This means that SEO experts have to strike a balance between the two. Gone are the days of keyword stuffing, you must now use valuable SEO techniques to enhance marketing strategies.
An SEO strategy covers many aspects, such as quality content, internal linking, use of images, backlinks and more. Due to there being so many elements involved with SEO, it’s usually best to hire an SEO agency.
Search engine optimisation is not something that you can ask your friend to help you with, as there are so many varying factors involved.
Search engines are continuously updating the best SEO practices. It’s best to use an SEO agency who are already knowledgeable about the SEO industry and how it can change.
Search engine optimisation & PPC Management
Some businesses choose to use SEO and PPC together to maximise their digital marketing. PPC management can provide faster results but is often more expensive than SEO. PPC campaigns involve you being charged a fee based on users visiting your website via an advertisement.
The aim is that your website is relevant to the query and users make a purchase. Due to the complexities involved with PPC, such as budgets, timescales and competition, it’s best to hire a PPC agency.
Building an SEO strategy
The first step to building a search engine optimisation strategy is to figure out what it is you want to achieve. Successful SEO efforts can help you to accomplish many things, such as an increase in website traffic, brand awareness and online sales.
Once you’ve established your goals, we can start selecting which elements of SEO will be the most beneficial. It may be that it’s best to use a range of elements or focus on a few being done very well. A huge benefit of SEO is that there are many different options that you can try.
SEO is a long-term digital marketing strategy for your business. There are no quick fixes or overnight successes. For SEO to be a success, it needs to be done consistently and to a high standard. For some companies, this means having an SEO-optimised blog written every so often, but for others, it may mean gaining reputable backlinks. You might consider hiring a copywriter to assist you with SEO-optimised article writing. This may help you to appear in Google search results. Read our blog on SEO ranking factors.
What is content?
Content can include many different things, which is one of the many benefits of SEO, as it means there is more variety. Search engine-friendly content can include the following:
- Website copy
- Blog articles
- Infographics
- Podcasts
- Social media posts
- Business directory listings for local search engine optimisation
- Link building (external links) and more.
How does SEO work?
Search engines work by using a variety of factors to determine where your website should be ranking on the organic search engine results pages (SERP). Google currently has over 200 ranking factors to help with this process. These include site speed, meta descriptions and much more.
Google search uses data such as how long users spend on certain pages of your site and whether users stop searching after interacting with your website. These metrics and search engine crawlers help Google to decide how valuable the content is on your site. When creating quality content, it’s about ensuring that it answers the questions of the user. Without this, Google will assume that your content is not relevant to the search query.
Websites with high relevancy will climb up the search engine rankings. Part of creating high-quality content involves utilising target keywords that are relevant to your business. To do this, you must first conduct keyword research. This can be tricky, as it involves finding keywords with a range of volume so that you have a better chance of ranking. Read our blog on how long it takes for SEO to work.
Why SEO is important
Search engine optimisation is a fantastic tool that many businesses can use. Ultimately, if you’re not utilising search engine optimisation, you may struggle to rank highly on the search engine results page. SEO is the perfect way to give your website a boost.
Most websites are built using WordPress, which allows developers to include basic elements of SEO within the building process. However, this is only the same level of SEO that everyone else is using. With so much competition online, you really need to look for ways that you can improve your site further.
Many people already know from experience that it’s not very common to get to the second page of Google when searching for something online. This means you have to do what you can to get to the first page and the top spot, where most of the clicks go to! Search engine optimisation can support you in many ways, including:
- Improving visibility online
- Increasing online traffic
- Improving trust and domain authority – another search engine ranking factor!
- Better content means more value to users
- Easy to measure SEO data and marketing efforts
- A higher ranking position means more clicks and more traffic
Should I use search engine optimisation for my business?
Search engine optimisation is a cost-effective, long-term strategy that focuses on getting your website in front of your target audience. If you want to boost your online presence, search engine optimisation is the perfect way to increase visitors and conversions. We hope this article has been useful on the importance of SEO.
We offer high-quality SEO services to businesses of all sizes. Our team work closely with you to identify your goals and how we can help you to achieve them. Our whole team is passionate about seeing you grow from SEO success. Get in touch with us today to find out how we can help you to rank higher on the search results.