So, you’re thinking about creating ads for your business, but maybe you’re not sure where to start. One thing’s for sure: a landing page can certainly help you maximise your PPC results. In this blog, we’re letting you know how to create a successful PPC landing page.
What is a landing page?
A landing page is a web page that is dedicated to potential customers who have clicked a link – usually an advertisement. Landing page visitors will usually have clicked a link from an email or an advertisement from another platform, such as on social media.
Landing pages are different to the other pages on your website in that they are not usually listed within your website’s navigation. This links to them being dedicated to potential customers who have arrived through an advert.
What’s the purpose of a landing page?
The aim of a landing page is to turn visitors into paying customers. Visitors may be encouraged to complete a form or send an enquiry to the website owner.
Through clever advertising strategies, you can target your advertisements based on a range of factors to encourage your target audience to engage with them. Advertisements can be targeted to many different types of users based on age, location and even job titles.
There are many platforms that can be used for online advertising. Working alongside a digital marketing agency is often a good idea, as they can stay up to date with trends and offer an agile approach to your advertising needs.
What is PPC?
PPC is a form of advertising that is short for ‘pay-per-click’. This essentially means that the advertiser must pay a fee each time their advertisement is clicked.
PPC advertisements can often be found at the top of the search engine results page or on social media. On search engines, they will display the word ‘AD’ next to them for transparency purposes.
Advertisers can bid on the keywords that they believe are relevant to their business, and then, depending on how much they are willing to pay, they can appear above competitors.
PPC Advertising requires very careful planning to be successful, or it can end up costing you a lot of money. The goal with PPC Advertising is that users will visit your site using the link and then make a purchase, which can lead to a very impressive return on investment for you. PPC advertising is known as paid traffic. Having dedicated landing pages allows you to monitor traffic easily from Google Ads and other platforms.
We offer a fantastic PPC Management service where we will take care of all aspects of your campaigns, from planning to creating the content and maximising your reach. We’ll work with you to assess the most suitable keywords for your business and make suggestions for your advertising budget.
How to create a successful PPC landing page
Now that we’ve let you know the basics, we’ll get into what you need to know to ensure your PPC campaigns succeed.
Ensure that your PPC landing page is clear
If you’re going to the effort of creating a landing page for your PPC ad, make sure that it’s clear what users will get and what they need to do. Users have visited the link because they are interested, so don’t lose them at the last hurdle by making them search through loads of information on your website.
Your landing page’s headline is a very important aspect of your design. Ensure that your text is clear, concise and straight to the point. You should also consider utilising call to actions throughout your dedicated PPC landing page. These help to show users where they should go next. Make your landing page experience a good one.
Optimise your PPC landing page
It’s absolutely essential that you optimise your landing page for all devices. Many users will access your landing page using their mobile devices, particularly if you have used a QR code to encourage them to visit the site.
Users will not want to spend time trying to find the information they want or waiting for images and text to load correctly, so make sure that it’s ready for them as soon as they enter the page. Successful PPC landing pages will automatically fit to any screen. You will also need to optimise your website’s page speed.
Utilise branding and make it stand out on PPC landing pages
You should always utilise your company’s branding when creating landing pages. This can help to build trust with potential customers if they have seen your brand previously. Compelling ad copy and impressive branding will also support repeat business.
Hopefully, your branding already stands out, but if it doesn’t, you might need to make some changes. The font, colours and design of your branding can have a huge impact on whether it stands out or not. We offer high-quality branding services for new and established businesses. Our expert team can help you encapsulate your brand and raise brand awareness.
Keep monitoring your campaigns
One common mistake when it comes to digital marketing is that people forget to monitor and adapt their campaigns. Digital marketing is always changing, so you have to change your campaigns with it. What works one week with your PPC landing pages might not work the next week.
When utilising paid advertising services, you must ensure that your ad and landing page are being monitored continuously. You can easily test out different layouts or other design features to see which options work the best for PPC landing pages.
Create a landing page template that can be easily edited in the future. You should also complete research into PPC landing page examples.
There are many high-quality analytics tools available that can help you understand the success of your campaigns, such as Google Analytics.
At Complete Dubai, we can take care of every aspect of your marketing campaigns, from high-converting PPC landing pages to Google Ad campaigns. We’ll ensure that your campaign is successful and reaches the right people.
We hope this blog has been useful regarding how to create a successful PPC landing page. Please don’t hesitate to contact us if you have any questions regarding lead generation or PPC landing page design. We’re more than happy to help.