What is PPC Advertising?

What is PPC advertising

PPC advertising is a form of search engine marketing that has become much more popular in recent years due to its impressive results. It’s a powerful digital marketing tool that can help to get your business in front of the right people. In this blog, we’re answering the question, what is PPC advertising?

What is PPC advertising?

First of all, PPC stands for pay-per-click. In this case, that means you’ll pay a fee every time your advertisement is clicked. The amount the advertiser pays will differ depending on the volume of the keyword you’re advertising for.

The aim of pay-per-click marketing is that you’ll make back your money from the purchase that is made by the user clicking the ad and visiting your website. This fee that advertisers pay varies, and you may wish to include a maximum cost-per-click (CPC).

When planning a PPC campaign, you need to research the keywords carefully. This means selecting the most relevant keywords for your business. That way, when people search for the keyword, your business will show up and provide them with the product or service they need.

Did you know that paid search visitors are 50% more likely to make a purchase than organic customers?

Where can you conduct PPC advertising?

There are many platforms where you can conduct pay-per-click advertising. Some of the most popular include Google Ads and various social media platforms such as Facebook, Instagram and LinkedIn. Others ad platforms include Microsoft advertising and Twitter Ads. These platforms will all have different ad formats.

Google Ads is a popular platform because Google has the highest market share globally for search engines. Currently, Google’s market share stands at 93.37% globally.

A great digital marketing agency will be able to inform you of the best practices for your business type. When it comes to digital marketing, there are many options to consider.

How can you spot PPC ad placement?

When conducting online advertising, paid ads have to be labelled correctly. The advertisements display ‘ad’ next to the website snippet on Google’s search engine results pages. This is done on Google Ads to provide users with more transparency.

What is PPC management?

A digital agency usually undertakes pay-per-click management. It involves them managing your PPC campaigns from concept through to completion. They will consider your ad spend and marketing budget to ensure each campaign meets the requirements.

We use a range of paid advertising techniques to target your ideal customer. We can create dedicated landing pages and use our tried and tested lead-generation techniques to drive customers to your website.

When planning a PPC campaign, it’s important to consider the most effective keywords, the budget and the timescale. A high-quality PPC agency will consider all of these factors, monitor the campaign and make necessary adjustments to get you the best return on your investment.

benefits of PPC advertising

What are the benefits of pay-per-click advertising?

Reach your target audience

A well-executed PPC campaign will use in-depth keyword research so that you can target users who are actually interested in what you offer. PPC marketing offers a lot of brand exposure, so you could be reaching users who have never heard of your business before the search.


The results of your PPC campaign are incredibly easy to track. One benefit of using Google Ads is that you can connect this data to your Google Analytics. This means you can see how much of your website traffic comes from your PPC campaigns. We’ve written a blog on why you need to track your analytics.

Measuring the data from your digital marketing efforts easily is a great asset. Having the data lets you see what’s working and what could be improved for your PPC ad. Read our blog on how to create a successful PPC landing page.


A huge benefit of pay-per-click ads is that you can make changes to your campaign at any time. If you decide that you’d like to extend the campaign, you can easily do so. If you decide you’d like to spend more on targeting the best keywords, you can easily make changes.

It’s good to have a digital marketing agency on hand that can make any adaptations quickly without interrupting your PPC ads.

Works in conjunction with other services

PPC advertising can be used as a standalone digital marketing service, but it can also be used with other services too. For example, search engine optimisation (SEO) works very well with PPC, as it can also help to improve your website’s ranking position on the search engine results page.

Keyword research is essential for both SEO and PPC and must be utilised to ensure you are reaching the right people. We offer a high-quality SEO service and have achieved excellent results for clients.

Fast results

SEO is labelled as a long-term strategy whereas PPC ads are quick to set up, and you can see results quickly. This appeals to many business owners who want to improve their online presence.

We hope this blog has been helpful to you regarding PPC advertising and its benefits. We offer a high-quality PPC service for businesses of all sizes. Do you want to find out more about how we can help you get your business in front of the right people on search engines? Get in touch with us today to start running successful PPC campaigns.

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